let susan drive business to you...

...wITH Targeted solutions to help your customers fall in love with your product or service.

Blogs are online articles that address customer needs, wants, and desires. Savvy businesses use blogs to provide content on their websites, to inform customers, and to drive interest in their products or services. However, many business owners or marketers are either uncomfortable with writing or are too busy with other tasks.

Susan has over 30 years of blogging and column writing experience for a wide variety of products, services, and events.

A case study is a “before and after” examination in story format. Susan wrote these as “advertorials” in newspapers for years. She enjoys showing how a company's product or service solves customer challenges or problems.

A white paper provides in-depth information on complex products and new technology, to help buyers make sound decisions. Susan began her professional career researching and writing sales kits for Fortune 500 companies. She finds she enjoys learning about a company's vision, products, and services just as much as she enjoys writing about them!

Content writing is a broad category that covers many things. Among these are blogs, case studies, white papers, articles, e-books, e-newsletters, and press releases. Not to mention print media!

Susan has written all of these at one point or another. Feel free to bounce your project idea off her noggin! Variety is the spice of life.

Whether in e-form or as a piece of old-fashioned direct mail, sales letters are an effective way to promote your product or service. Susan was trained by A-List Master Copywriters and mentored by the late Clayton Makepeace.

Have a smaller project? Such as battlecards/selling guides, email templates for your sales team, something else? Susan's got the writing chops for your next project. Contact her to discuss your project.